Wednesday, September 27, 2017


My grandparents all came from Russia. Some had religious ties, others were atheists, but all were pacifists. When it came down to my father and mother’s affiliations and those of their generation, all were agnostic at best and none of their children (my cousins, or anyone in our extended family) had any religious education at all, for which I am eternally grateful, since it’s enabled me to avoid tribalism, be it nationalism, racial, or religious.

My favorite book is not fiction which we largely publish, Nor even memoirs It is Stephen Mitchell’s translation of  La-tzu’s the Tao Te Ching—81 short poetic statements about the Way things are. The front flap talks about at the basic predicament of being alive; about wisdom in action and imparts a balance and perspective that leads to a serene and generous spirit. I read it repeatedly in my 30’s and have gone back to again. 

It is the most widely read translated book in world literature after the Bible. Yet few of my friends and contemporaries have ever read it, But if there were one book I would recommend to one and all to read, it wouldn’t be a anything from one of the mega publishers or smaller ones like us, but this engrossing and timeless work.

So what spurred me to write this blog now? Coming across an article written 12 years ago called Zen Judaism. And it was funny. And we can all enjoy something that can foster laughter.

                                    *        *       *


* If there is no self,

   whose arthritis is this? 

* Be here now. 

   Be someplace else later. 

   Is that so complicated? 

* Drink tea and nourish life. 

   With the first sip... joy. 

   With the second... satisfaction. 

   With the third, peace. 

   With the fourth, a danish. 

* Wherever you go, there you are. 

   Your luggage is another story. 

* Accept misfortune as a blessing. 

   Do not wish for perfect health 

   or a life without problems. 

   What would you talk about? 

* The journey of a thousand miles 

    begins with a single "oy." 

* There is no escaping karma. 

    In a previous life, you never called, 

    you never wrote, you never visited. 

    And whose fault was that? 

* Zen is not easy. 

   It takes effort to attain nothingness. 

   And then what do you have? 


* The Tao does not speak. 

   The Tao does not blame. 

   The Tao does not take sides. 

   The Tao demands nothing of others. 

   The Tao is not Jewish. 

* Breathe in. Breathe out. 

   Breathe in. Breathe out. 

   Forget this and attaining Enlightenment 

   will be the least of your problems. 

* Let your mind be as a floating cloud. 

   Let your stillness be as the wooded glen. 

   And sit up straight. You'll never meet the 

   Buddha with such rounded shoulders.

* Be patient and achieve all things. 

   Be impatient and achieve all things faster. 

* To Find the Buddha, look within. 

   Deep inside you are ten thousand flowers. 

   Each flower blossoms ten thousand times.

   Each blossom has ten thousand petals. 

   You might want to see a specialist. 

* To practice Zen and the art of Jewish 

   motorcycle maintenance, do the following: 

   get rid of the motorcycle. 

   What were you thinking? 

* Be aware of your body. 

   Be aware of your perceptions. 

   Keep in mind that not every physical 

   sensation is a symptom of a terminal illness. 

* The Torah says,"Love thy neighbor as

   thyself." The Buddha says there is no "self." 

   So, maybe you are off the hook. 

* The Buddha taught that one should practice

   loving kindness to all sentient beings. Still, 

   would it kill you to find a nice sentient being 

   who happens to be Jewish? 

* Though only your skin, sinews, and bones

   remain, though your blood and flesh 

   dry up and wither away, 

   yet shall you meditate and not stir until 

   you have attained full Enlightenment.  

   But, first, a little nosh.

                                     *        *       *

I encourage you to share this blog with others who may enjoy it. I particularly welcome your comments on this cockeyed pessimist site. You can also reach me by email (, and follow The Permanent Press on Facebook and Twitter for updates on all our titles!  


Wednesday, August 16, 2017


        Howard Owen is surely the best known and widely read author in Richmond and also well known throughout the state of Virginia. His 16th novel, (and fourth Willie Black Mystery), The Devil’s Triangle debuted last month. Another achievement is that he has never had a bad review.

        His 17th mystery, Annie’s Bones, will be published by us in April, 2018.

        This is the story of his journey.

*   *   *


By Howard Owen

        My professional/public life has tended to run in 20-year cycles.
        In my early 20s, I became a sports writer because the idea of getting paid to go to ballgames and write about them seemed to me to be a pleasant way to spend my adult life. Maybe I wouldn’t change the world, but, like a diligent physician, I would do no harm.

        Then, just before I turned 40, I started my first novel, because I had managed to get promoted away from using the main talent I thought I brought to journalism: writing.  I needed to write. That first novel, Littlejohn, was bought by The Permanent Press after a dozen large publishers had turned it down. Martin and Judith Shepard’s judgment was rewarded when the book got great reviews and word-of-mouth support from independent booksellers, and Random House purchased it from them/me and republished it the next year. 

        That made writing novels in my free time (I was still working as a newspaper editor) easier, because I was fairly confident someone would publish my work. Over the next 20 years, I wrote nine literary novels, some for The Permanent Press, some for Harper Collins and Random House.

        Then about the time I turned 60, still working as a newspaper editor, another fork in the road appeared, and, like Yogi Berra advised, I took it.

        A friend, Tom De Haven, an outstanding novelist who teaches creative writing at Virginia Commonwealth University, asked me to write a detective noir short story for a collection that would become Richmond Noir, one of a series of noir collections published by Akashic Books.

        I had never written a mystery anything. I didn’t even read that many mysteries, but I’m always game to write something that people might read, so I gave it a try. That short story, “The Thirteenth Floor,” was the birth of Willie Black, a night police reporter for the Richmond daily newspaper who drinks too much, smokes too much and marries too much, a man with a good heart and bad habits.

        I knew right away that Willie’s first-person voice was something I could use in a novel or two. Even before Richmond Noir came out, I was working on the first Willie Black mystery. That first one, Oregon Hill, won the Dashiell Hammett Prize for best crime literature in the U.S. and Canada. The fifth one, Grace, is a finalist for the Silver Falchion Award for Best Fiction Adult Mystery. The sixth one, The Devil’s Triangle, with a starred Publishers Weekly review, came out in July. I’m polishing the seventh one now. The first six have all been published by The Permanent Press as will, I’m hoping, the seventh.

        What have I learned? Basically, writing is writing. I found that the things that carried me in literary fiction—a good plot, intriguing characters, quality writing—worked just as well in mysteries. And when I needed professional advice (What kind of gun should the bad guy use? What’s it like at an execution? What’s the procedure between the arrest and the trial?), there was always an expert, either in person or online, who could tell me what I needed to know. 

        The important thing is simply to have a good story and write it well. Genre doesn’t matter. The bonus, with mysteries, is that you have a protagonist and a setting already. If you have a likeable, compelling protagonist, you can use him or her over and over. And the setting doesn’t usually change. All you need is another story, and the world is full of stories. 

        With literary fiction, I had to invent a new world every time out. With the mysteries, I always have Willie (he’s 10 years younger than me, so I can ride him for years to come), and I always have Richmond, a city with a history, with a wealth of nooks and crannies that you don’t find in most cities. 

        The down side, if there is one, is that the characters have to stay real and fresh. Willie can’t be fully redeemed, although he tries to be good. There’s not much of a market for Detective Blanc. 

        So, I’m seven novels into that third phase right now.
Twenty. Forty. Sixty. Can’t wait to see what 80 brings.

*   *   *
        We urge you to pass Howard’s blog on to others and to also to post your remarks on this cockeyed pessimist website and also on Howard’s site The Willie Black series and his other books can be ordered on Amazon or on our website, We encourage you to leave your comments on this page, and follow us on Facebook and Twitter!

Monday, July 3, 2017


Besides being a publisher I’m still a licensed physician who—decades ago—had a practice in psychiatry. And it’s occurred to me that nobody has raised the possibility that our 71-year-old president is showing symptoms of suffering from Alzheimer’s disease. But if you go online, you will see that Donald Trump is increasingly displaying every symptom of this disease.
Up until now many people have witnessed Trump’s sensitivity to criticism, outbursts of anger, dissimulation and illogical changes of policy both domestically and internationally. In the past he’s shown these traits which have turned many Americans against him, but at this point it seems more likely we’ve missed the boat here, and that his growing intemperance is likely a result of an incurable and rapidly advancing illness.

For instance, people who suffer from dementia display “sundowners syndrome”—where their symptoms increase during the night, which is when Donald Trump sends out his most incendiary messages. Other common symptoms of someone suffering from Alzheimer’s is agitation, usually resulting from fear, confusion, fatigue, and feeling overwhelmed from trying to make sense of a world that no longer makes sense. Spelling and word choice errors are likely to be affected and continuously increase in Trump’s tweets. Unprovoked mood swings are still another sign of dementia—going from calm to rage for no apparent reason.

If so we, as a nation, are at even greater risk if our president is suffering from this incurable disease. I would hope that there is a Praetorian guard surrounding the President, far less delusional, who might prevent Trump from pressing the nuclear button. But who is to say?

I know that Donald Trump will never release his tax returns. But will he or his more rational staff allow the President to be examined by reputable physicians whose specialty is dementia? One thing is certain: it will require many individuals and organizations to demand such an examination be done.

My hope is that you will not only comment on this blog but pass it on to others as well—including your elected lawmakers be they Republicans or Democrats, and to media sources including radio, magazines, and newspapers large and small alike. And please comment on this Cockeyed Pessimist blog, tell us what you are doing, and send out your own blogs as well.

Urgency is called for on this one.


Wednesday, May 31, 2017


I’ve been a great admirer of Eleanor Lerman as a writer, poet, blogger and brave soul who has overcome serious illness without complaint, and who can turn adversity into lyrical memoir, such as this current blog. There is incredible honesty in her work and it’s been a privilege to have published her and count her as a good friend. I think you will be equally impressed by this piece.  —Martin Shepard
*         *         *

Monsters and Memory
by Eleanor Lerman

In 1970, when I was eighteen, I answered a want ad in the Village Voice that said, “Person needed to sweep up in harpsichord workshop.” I figured I could do that job; after all, I had grand ideas about being a writer and scorned the alternate path of going to college or getting a “real” job which, at that time, would have meant putting on a demure dress and typing letters in an insurance office. (Well, that’s how I pictured a girl’s life in those years and what my typing course in high school had prepared me for.) So, I took the A train from my parents’ house in Far Rockaway to the Village, got off at Sheridan Square, walked down to 161 Charles Street near the Hudson River and—not that I knew it then—found the place that would change my life forever.             

That day, Michael Zuckermann hired me to work at Zuckermann Harpsichords and also gave me the keys to a tiny apartment upstairs so I became not only his employee but also his neighbor and eventually, his friend. Yes, I swept the floors but I also made harpsichord kit parts. I drilled pin boards, spun wire into coils, affixed tongues into the plastic jacks that help pluck the harpsichords’ strings. By the time I was nineteen I was managing the place so Michael could be free to pursue his real passion: making movies that starred his girlfriend, Rosalie, running naked down Charles Street at night as a tape-recorded recitation of “She Sells Sea Shells” played in the background. The reason for this eludes me now, but I’m sure it all made sense at the time.

Michael once told me that he hired me because I had a soulful look, which meant I had achieved exactly the look I was going for: long hair, kohl-rimmed eyes, rags and glitter. Sort of half Cher, half Egyptian tomb painting. What better qualifications could anyone have for working in a harpsichord kit factory at that time, in those years, in that place?

So, Charles Street and Charles Lane behind it, along with the harpsichord workshop and all the people I met through that place—including a movie producer who lived in a carriage house on the Lane along with art historian wife—shaped who I was and who I am. I didn’t realize it then, of course, but I know it now. I was an angry, resentful, unsophisticated and uneducated kid with a dead mother and a fractured family so I didn’t know how to really relate to any of the people I met, but I did know how to watch them from somewhere deep inside myself. The people whose circle parted just a little to let me in—movie stars, Great American Writers, once-famous musicians suddenly and famously down-and-out, comedians on the rise, but mostly the writers, all men, all extraordinarily talented—filled me with jealousy (I wanted to be them), with rage (I hated the idea that I believed I couldn’t be them, though they were all extremely kind and encouraging to me), and even, once in a while, inspiration (what the hell, if some of these acting-out-all-the-time and raging-drunk types could write books, then why not me, too?). Anyway. When I was 36, I moved away from the Village and all things Zuckermann. There were a lot of reasons, including the fact that I thought I was failing as a writer (I had published two books of poetry but couldn’t find anyone to buy a novel I’d written) and so it was time to give up and try to live a normal life. That didn’t work out because I am not a normal person—at least, not the demure dress and typing kind of person who I thought I was sentencing myself to become by leaving the Village, moving to Queens, and getting a more conventional job. So, years got lost, bad decisions got made, etc., etc. Lots of time passed. Lots.

But actually, all that is prelude to what I really want to write about here, so let’s start by my saying that now, as it turns out, I am not quite the failure I thought I was. I am still not where I want to be as a writer but, at the age of 65, I have finally learned a few things about how to do my job better, be more discerning about the angels and oddities walking through the front door. And one of the things I’ve learned about my job is that different people who do the same thing do it differently. Some people who write stories start with developing their characters, some start by working out the plot, some just begin with a particular sentence and follow where it leads them. For me, stories start with a place. In my last novel, The Stargazer’s Embassy, Greenwich Village was an important setting for a good part of what happens. In a book I’ve just begun working on, the story began to reveal itself to me when I was riding on the Long Island Railroad and through the window, glimpsed a winding, lonely looking street that seemed to lead off to nowhere. I was on the train because, after a sudden and near-fatal illness, I was in the process of recovery, which involved traveling to a physical therapy facility some distance from the small Long Island beach town where I live. So, day after day, on the train, that deserted street with a fence on the corner and an empty lot lined by tall cattails, began to exercise a kind of pull on me. It was autumn; the sky was gray and mackerel-striped. The wind pushed around the clouds above the street and blew sand across the weedy lot. In my mind, that glimpse of scenery became a place called Satellite Street and it became mine.

So, back home, sitting on my purple couch, in my imagination I began to walk down Satellite Street and what I found there was a woman with short-term memory problems and her friend, falling into dementia, who can only remember experiences from long ago. There are a lot of things I intend for these women to do, but one important task is to make a brief visit to the Village because I want them to help me say good-bye one last and final time.

Maybe it’s because as we—as I—get older, the longing for people and places in the past grows stronger, as if by going back to those years we could cast off all the bad choices, the disasters, the illnesses and grief that came to visit afterwards. But for me, I know that I have to find another way to live and to write that is not constantly referencing the past. My life was pretty scary for a while but it’s much better now, and I have to find a way to work from that better place.

In my new story, a woman named Mara develops a mild obsession with the movie Godzilla—the old one, from 1956, with Raymond Burr. Mara thinks, at first, that her obsession stems from an affinity she feels with Godzilla’s atomic rage: she’s been very sick (who can she represent here, hmmm?), she’s lost her job, is living on Satellite Street in a middle-of-nowhere area surrounded by marshy inlets and highways to better places. She’s also very angry about the turn her life has taken and so she’d like to stomp out a few cities herself, smash up some skyscrapers and blast away an army of puny soldiers with her radioactive breath. But what she’s going to find out is something quite different: that while it takes a monster’s strength to survive this life, it also may require a monster’s heart—full of wandering atoms and stardust and ancient memories about human creation—to stomp on into the future. Wounded, maybe, but still breathing fire.

So, on I go. On we go. I recently received an email from someone I’ve never met, telling me that he’s a friend of Wallace Zuckermann, the original owner of Zuckermann Harpsichords and the older brother of my boss/friend Michael Zuckermann. Michael passed away many years ago but Wallace, who I didn’t know well, and whose real name, apparently, is Wolfgang, is an elderly fellow now, living in Paris in near poverty. (I know, that sounds like a novel all by itself.) The person who wrote to me is trying to get some folks together to find a way to chronicle Wolfgang/Wallace’s life (he was born in Germany, became an American soldier, created the harpsichord kit business and wrote a volume of bizarre, erotic fairytales which he once sent me and I am now trying to find among my books) and I told him I would help, if I can. Such an odd time to receive a communique from my Zuckermann-addled past but maybe it’s just the right time, as well.  Maybe it will help me say good-bye in my story, knowing that the girl with the kohl-rimmed eyes still gets to live a little longer, roam around her old haunts for a while longer and then go to sleep. Like Godzilla, she can drowse under the sea until roused again to stalk a new world. Angry. Happy enough. Certainly strong enough. Finally free.

Eleanor Lerman is the author of Radiomen (The Permanent Press, 2015) and The Stargazer’s Embassy, which will be published by Mayapple Press in July.

Wednesday, May 17, 2017

MAKING IT HAPPEN by Kathleen Novak

Kathleen Novak has written two novels for The Permanent  Press The first, Do Not Find Me (February 2016) received wonderful reviews and excellent sales. Her second, Rare Birds will be published near the end of June.

Living in Minnesota, we’ve asked her to describe how she approaches marketing and this is well worth reading. Every author we publish has written an interesting book, but success depends on having a solid marketing plan, and Kathleen’s approach is a very successful one. What follows is her blog, MAKING IT HAPPEN.

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A bag of tricks is it?
            And a game smoothies play?
If you’re good with a deck of cards or rolling the bones – that helps?
If you can tell jokes and be a chum
and make an impression – that helps?
            from Honey and Salt by Carl Sandberg

I quote one of my favorite poems to begin the discussion on promoting our books. It does often seem like a game smoothies play. And I’ll say that after a year of doing readings and book clubs that telling a joke and being a chum do help. Everyone wants to laugh, even at a literary reading. Maybe especially at a literary reading!

I believe that those of us who publish a book in today’s environment need to face the reality of promoting our own work. To make something happen we have to augment what the publisher does and take action on our own behalf. That’s where “the bag of tricks” comes in. I’ve gathered ideas and advice, observed other authors and added my own discipline to the mix. I make a plan, give myself deadlines and keep adding to the plan as events evolve.  The following list is not the be-all. But it helped me on my debut novel, Do Not Find Me, and I am now doing all this again for my second novel, Rare Birds.

Here’s what I suggest:

    1.   Schedule a book launch party and invite everyone you know or think you know. Have something to eat and drink and sell your books.
         2.   Use TPP’s preview copies where they will help you the most. Send them out with a personalized letter to local publications, media outlets, large and important bookstores, even library systems in your area.
         3.   Put up an engaging website. I recommend photos or graphics, excerpts, links, etc.
         4.   Volunteer to do book clubs.
         5.   Ask friends, family and other colleagues to host readings – salons, as one of my friends calls them – either in their homes or at their neighborhood library.
         6.   Use social media to announce events and keep people interested. (I had the idea to pull in music clips and quotes too, but chickened out on the first novel. Maybe I’ll be more bold this time around.)
         7.    Go to an inexpensive printer and make business cards with your book’s cover on one side and your contact info/web address on the other. I hand these out generously.
         8.    Let regional book store owners know you’re interested in doing readings.

Much of this does not come easily for me. I love to write. I want to be in my corner with papers strewn about, not asking book store owners to maybe, if you don’t mind, please carry my book. I bombed on at least half of my outreach. But then I scored on the other half. Some stores carried the book, newspapers reviewed the book; based on the reviews, I got contacted by organizations and did events. I was a state book award finalist. I feel like my efforts worked.

Luck is also an element, of course. That’s where “rolling the bones” comes in. But by doing all the above, we can certainly deal ourselves into the game. What helps make something happen? To quote Sandberg, they all help.

∗            ∗            ∗

Information about Kathleen and her two books can be found on her website,, and her books can be ordered on Amazon or on our website, We encourage you to leave your comments on this page, and follow us on Facebook and Twitter! Happy reading (and writing)!

Tuesday, May 2, 2017


I hate so-called rules of writing, even though I gobble them up like hot hors d’oeuvres off a silver platter. Hemingway’s, Vonnegut’s, Elmore Leonard’s, Stephen King’s, E.B. White’s, Anne Lamott’s – I’ve read them all. If I had to recommend one, Anne Lamott’s Bird By Bird is a joy. I never found myself quibbling with her advice, which is not only compelling in substance, but loaded with charm and wise humor. I feel Strunk and White’s Elements of Style is also essential, though I just can’t abide the prohibition against starting a sentence with “however." Nevertheless, they provide wise counsel, delivered both in form and content.  

Everyone raves about Stephen King’s On Writing, but it’s really just a memoir masquerading as an instruction manual. I can offer an abridged version: Be Born With Hypergraphia by Stephen King.  

Marty Shepard and I share a deep regard for Elmore Leonard, but his rule against starting a book with weather is ridiculous. I set one of my novels in the beach town of Southampton during the winter. How long should I wait to tell the reader that it’s snowing outside Jackie Swaitkowski’s window? I also think the word “suddenly” is very useful if used sparingly. As with “all hell breaks loose." After Leonard condemned this expression, you hardly ever read it. So go ahead, if called for. The competition has been suppressed.

Vonnegut heaped derision on the semicolon, saying “they are transvestite hermaphrodites representing absolutely nothing.” On the other hand, Dr. Lewis Thomas, a brilliant essayist sadly overlooked these days, wrote “with a semicolon you get a pleasant little feeling of expectancy; there is more to come; to read on; it will get clearer.”

Most of what Hemingway reportedly wrote about writing was written by someone else. So much so that a book just came out titled, Hemingway Didn’t Say That. I still think his imitators are worth paying attention to, since the misattributions are useful (check out my prior Cockeyed Pessimist blog post.)

I’ve listened to hours of writing instruction over decades, leading me to believe most of it is a double-edged sword. It can help you avoid doing dumb things, but if you slavishly adhere to the prescriptions, you’re likely to choke off your creativity, your own special take on the pursuit. However, being a frequent imitator myself, I naturally made up my own ten rules of writing. Though I prefer to call them guidelines. Mostly to be ignored, since at the end of the day, the only rule is there are no rules.  

1. Never write drunk. Like a conversation in a bar, it all seems so brilliant at the time. You’ll regret it in the morning  
2. Write when you feel like hell. You’d be amazed at what you can create with a fuzzy head. You can always throw it out the next day (see above).
3. Ignore advice. It’s worthless.  
4. Listen to good advice. It’s priceless.  
5. Know the difference.
6. Get a comfortable chair. You’ll be spending a lot of time in it.  
7. Be filled with uncertainty, free-floating anxiety and existential fear. If you don’t know what this means, ask a successful writer.
8. Kill your beloveds. Cut when you have to, no matter how painful. Better you than some whip-smart editor half your age.  
9. Write for yourself.  If you care what other people think, you’ll write what nobody cares about.
10. Read. You’re not the first person to do this. You can learn from the ones who figured it out, even if they had no idea what they were doing at the time.  

                                    *         *         * 

This is the third bi-monthly blog Chris has been posting, sharing his thoughts about the art of writing with other writers—be they published or unpublished—that might be helpful. He’s had a successful career as a wordsmith, starting with a career in advertising and moving on to write a string of highly successful mysteries. His 15th, Tango Down, comes out in November. Chris has won innumerable awards and has had dozens of rights sales around the world, including audio sales to Blackstone Audiobooks. Do pass this on to others you know, post comments on the Cockeyed Pessimist website, and feel free to share your thoughts with Chris via View my Blog The Cockeyed Pessimist, or email Chris directly or Martin Shepard at

Tuesday, April 18, 2017


I’d already spent about thirty years in ad agencies writing copy before my first novel was published. I’m often asked if copywriting benefited my fiction, and I always say yes, in every way possible. This is particularly true as it relates to dialogue.  

And even more true for writing mysteries and thrillers, inhabited as they usually are by tough guys, crack pots and regular joes. It’s hard to convince your reader of gritty realism when your characters talk like 19th century elocutionists.  

Writing to a fixed increment of time is another important discipline copywriters have to master. A TV commercial (we call them spots) is usually thirty seconds. Radio usually sixty. Of the two forms, I think radio is the best exercise for fiction writers. TV spots are little movies, fictions for sure, but as in the big movie business, the visual elements often dominate. In radio, words matter, and like a book, there’re usually no visual aids. Radio, like fiction, relies on manipulating the theatre of the mind, using language to engage and seduce the audience into buying an artificial reality. Unlike fiction, however, you need to tell your whole message in sixty seconds, or less. This teaches you how to prune, condense and telegraph your story, which almost always makes for a more energetic mystery or thriller.  

We’re taught in advertising to keep our copy conversational, to write the way people speak. Which is usually in sentence fragments. Sometimes only one word. Honestly.  

Grammatically iffy. But highly readable.  

Speech is far more economical than written exposition. Even the most voluble blowhard will tend to drop unnecessary verbiage, frequently skipping things like pronouns to get right to the action verbs.

“Watcha’ doing there, Joe?”
“Catchin’ fish. You?”

This example also points to another reality of spoken English. We often drop the ‘g’s’ off gerunds and other ‘ing’ words. Even the well-educated and erudite will do this, only more sparingly (e.g. Barack Obama). Also, we nearly always use contractions whenever available. Few things will mess up conversational speech more than using “do not” or “cannot” when “don’t” or “can’t” will do.  

(Just don’t overdo it. Informality can’t sound ignorant.)

There’s a place for monologue in advertising and fiction, but when two or more people are speaking, there’s little in the way of long dissertation. Rather, they tend to pass phrases back and forth like a pair of tennis players. Especially in great crime fiction (e.g. Elmore Leonard).

When writing radio and TV commercials, you’re not only drafting copy, you’re casting potential talent, framing out the type of people you’ll need to fulfill the spot’s objectives. So you need to literally hear your characters’ voices in your head. Which leads to seeing them in your mind’s eye. And placing them in a context – eating breakfast, driving a car, leaping off a cliff into a pool of water.  

And before you know it, you have a novel on your hands.

Published by permission of  Now Write! Mysteries.  

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Chris Knopf’s 14th thriller, Back Lash, came out last year, and his 15th , Tango Down will be published in November. This is the second in a series of bi-weekly posts concerning the art of writing that should appeal to both published and unpublished writers alike. We welcome your comments on this site, and we hope you share this post everywhere and with everyone you can. You can also reach us by email at or at